Mr. Tushar Prabhakar

Assistant Professor

Tushar Prabhakar holds an M.Com. from DAV College, Sector-10, Chandigarh, where he was awarded a Silver Medal, and a B.Com. (Economics Honours) from Post Graduate Government College, Sector-11, Chandigarh, where he was a Gold Medalist. He also holds a PG Diploma in Statistics from Panjab University. He is currently pursuing his Ph.D. in the Marketing area from University Business School, Panjab University.

His research interests are in the areas of consumer behavior, consumer ethics, qualitative research, luxury consumption, and counterfeit consumption. His research has been published in reputed academic journals, including European Business Review (ABDC B Category, Scopus indexed), Vision: The Journal of Business Perspective (ABDC C Category, Scopus indexed), Paradigm: A Management Research Journal, and SCMS Journal of Indian Management (Scopus indexed). He has also contributed a chapter to an edited book. He has presented four papers at international conferences organized by the American Marketing Association (AMA) and the Australia and New Zealand Marketing Academy (ANZMAC) and six papers at national conferences organized by IIMs, IITs, Panjab University, and other reputed institutions. He has also received a Best Paper Presentation Award.

With approximately two years of industry experience at Amazon and KPMG, he brings an industry-oriented perspective to management education. He has participated in four faculty development programmes (FDPs) organized by IIMs and around 20 workshops organized by various reputed institutions to hone his teaching and research skills. He is proficient in quantitative and qualitative research tools, including SPSS, AMOS, SmartPLS, ATLAS.ti, and NVivo. Through his academic and research endeavours, he seeks to contribute to management education and the advancement of marketing scholarship. In recognition of his outstanding academic and extracurricular achievements, he was conferred the “Roll of Honour” by the Governor of Punjab and Haryana.